E V E n t S  -  2015 highlights



Reunion Day 2015, IIT-Madras - 28 Dec 2015

After the Golden Reunion of ’64 batch graduates last year, it was celebration time for the 1990 batch this year as they got together to rejoice a sliver reunion. Over 300 IITM alumni from across various batches gathered with families at their alma mater to celebrate the utopia that the institute is. As a 'give-back' gesture to IIT Madras , the 1990 batch pledged an amount of Rs 8 crores, over a period, to the institution for academic research.

Prof. R. Nagarajan, Dean, International & Alumni Relations (I&AR), IIT Madras welcomed all alumni and their families and took great pride in the rapidly-increasing level of engagement between the Institute and her alumni. 
Kumaran Sathasivan, alumnus & co-author of the IITM Coffee Table book, “CampasChimes” introduced the newly renovated Heritage Centre followed by an update from Prof Anand Raghunathan, Distinguished Chair at Centre for Computational Brain Research (CCBR). Interspersed were short talks by Profs B Ravindran, Sathya Chakravarthy, Ashok Venkitaraman; besides President, AIIC; Student Secretary, I & AR; and Tamaswati Ghosh, IITM Incubation Cell, IITM Research Park. Prof Bhaskar Ramamurthi, Director IIT Madras announced recipients of the Distinguished Alumnus Awards (DAA) 2016. The awards will be presented during Institute Day in April.

Business Model Canvas - 31st Oct 2015 @ IITMRP


Workshop title: Shaping up your Business Idea

(Conducted by Ennovent)

Date: Saturday, 31st October, 2015

Time: 10am – 2pm

Venue: Auditorium, Ground Floor, IIT Madras Research Park

Agenda: https://goo.gl/6KflbG

Creating your Brand | 29 October 2015

Title: Creating your Brand
Date and Time: Thursday, 29 October, 2015 at 4 pm
Venue: Hall 3, IITM Research Park

Presenter: Mr Vignesh Ramaswamy, Founder of Brand Konnect
4-4:30 pm ---- About Branding and Brand Konnect
4:30-4:45pm ---- Q&A
4:45-5pm  ---- Tea and networking
About Vignesh:
He is the founder and the thinker of Brand Konnect. He is an electrical engineer and an avid brand enthusiast. He founded Penumbra (India's first open youth magazine) which is established across more than 90 colleges in India and Speak-Up (in association with IIT-Madras). He likes experimenting with his life. He was working as a brand strategist before starting up "Brand Konnect".

Samanvay- IITM Lecture Series | 19-31 Oct 2015

Samanvay- IITM Lecture Series 2015
Entrepreneurship, Startups & Innovation 
19th - 31st October 2015

E-Week (Entrepreneurship week) @ IITM | 9-13 March 2015

9 - 13 March 2015: E-Week

Detailed line- up available in our Facebook page

Monday, March 9th : My Story - Mr. A K Tareen and Mr. Venkat Vishwanathan would be our chief guests for the My Story session. AK Tareen is the founder of AKT   consultancy. Venkat Vishwanathan is the founder of Latent View analytics . Both being prominent speakers will speak on their journey to respective companies
Time : 5:00 PM - 7:00 PM |  Venue : MRC

Tuesday, March 10th : An Interactive Talk by Shiva Subramanium : (Creativity and Innovation), Speaker at various national and international forums, Coached the Indian National Cricket Team on creativity, Culture expert specializing in solving cross cultural issues at the workplace, Member of Tata Group Innovation Forum, Visiting Faculty at Tata Management Training Centre
Specialties:Master Trainer (Six Thinking Hats), Master Trainer (Lateral Thinking), Qualified Buzan Instructor (Mind mapping), Accredited facilitator, Cross-cultural Expert. The speaker will be addressing the students on creativity and innovative thinking in entrepreneurship and then there will be an interactive session with the students.

Time : 5:00 PM - 7:00 PM | Venue : MRC

Wednesday, March 11th : Innovation Clinic: Here any student with slightest of idea for starting up can validate his/her idea by an expert panel of judges. It will be a pre- registered event and registered candidates will be given slots in which they can clear all their doubts about their idea.Kindly register herefor the event.\

Time: 5:00 PM - 8:00 PM | Venue : CRC 201, 202

Thursday, March 12th : Intrapreneurs : In this event few of the institute student startups will speak about their startup journey. This would be most helpful for students who aspire to be entrepreneurs.

Time : 5:00 PM - 8:00 PM | Venue : MRC

Friday, March 13th : Q&A Session from Incubation Cell : This will be short session with Incubation Cell where entrepreneurs who want to get their startups incubated in Incubation Cell, can clear their doubt pertaining to the same. Dr. Tamaswati Ghosh, head of the Incubation Cell will be addressing the queriesregarding the same 

Time : 4:00 PM - 5:00 PM | Venue : MRC

Friday, March 13th : Introduction to accelerators :This will be a short 3 hours workshop in which the startups will be introduced to accelerators and information regarding it will be given.

Time : 5:00 PM - 8:00 PM | Venue : MRC

Branding Challenges for Entrepreneurs | 29 Jan 2015


Hosted by IITMIC  

Date: Thursday, 29th January between 3 - 5 pm 

Venue: Hall # 5, IIT Madras Research Park


About the Speakers: Varadharajan R works at the Chennai office of Brand Capital and focuses on building long term relationships with leaders in emerging B2C categories. He has more than a decade of experience in financial services having worked across investment banking and corporate banking and has worked with more than 10 start-ups in more than $ 100 MM of M & A/Private placements. He is an alumnus of IIT, Madras and is passionate about helping entrepreneurs scale up to the next level. 

Balaji K works at the Chennai office of Brand Capital and has extensive relationships with the start-up eco system in Chennai - with incubators, investees and with private equity funds/VC funds. Prior to this, he was involved in investment banking where he helped SME’s raise debt/equity and help structure synergistic alliances. 


* Things we need to consider when building a brand from the start.

* Foremost challenges faced by the entrepreneurs before the success of the brand.

* Money handling in building a brand.

* Channels of communication.

Key points highlighted:

* Brands are cohesive story told to the world and when done well, can be a differentiator.

* Formalization of a viable and lasting brand begins with the clear understanding of the customer and well-defined business.

* Build a product that is a necessity to a customer. Consequently this will reduce the marketing cost. The more unique the product is the lesser one requires branding.

* Follow the 3 Ds –

> Build a strong Differentiating brand from the competitors.

> Disrupt the whole system of the opponents and the new entrants.

> Dominate

* Keep the customers engaged for a long time.

Tips for start-ups:

* Keep notes on the customers views on the brand. Jot down their adjectives.

* Seek help from branding experts.

Amazon Web Services - benefits extended to IITMIC Incubatees

IITMIC is excited to be part of AWS Activate, the new startup program from Amazon!

IITMIC incubatee companies will have access to the AWS Portfolio Package with AWS credits, special offers and more! 

$1000 in AWS credits valid for 1 year
Premium AWS Business Support for 1 month
Free access to the AWS Essentials 1 day web-based or instructor-led training (normally ~$600/course), plus 8 tokens for self-paced labs (normally ~$30/lab)
Free access to 1:1 virtual office hours with AWS solutions architects
Special offers from other companies that help startups, including Chef, Bitnami, Amazon Payments, SOASTA, Podio, CopperEgg and more.